Iris is Dynamic’s Businesswoman of the Year, and Director of Et Cetera at OG Kicks. Here, she shares some of her memorable career experiences

After completing a media studies degree at Goldsmiths College, my first job was as a publicity manager for a ski holiday company. One of my worst professional experiences occurred during a series of VIP promotional events I organised. At the first event, a technical glitch led to a disastrous presentation where images of ski chalet toilets were paired with audio about ski lessons. The audience mocked, the refreshments ran out, and the sponsor nearly withdrew. It was humiliating, but I survived the ordeal.

At 30, I started a marketing agency and, competing against large London agencies, secured a major campaign for BT. Despite initial doubts about our ability to handle the project, we delivered successfully. Another significant achievement in the ‘90s was producing accommodation guides for the national tourist board. This project was a massive undertaking, involving over 20,000 advertisers. Upon completion, the client gifted me a French commemorative medal featuring Nike, the goddess of victory, a symbol that would later become significant in my life.

Working on the government’s Great Britain campaign, which aimed to promote Britain’s education, business, and tourism opportunities, was another career highlight. Meetings at 10 Downing Street were nerve-wracking, but I was proud to challenge myself in my late 50s.

I intended to retire after this project, but unexpected personal circumstances required me to continue working. My son, Ryan Jackson, started selling second-hand trainers, and when OG Kicks launched in 2019, I offered to help with the business. I never expected that five years later, I’d be helping to run a £4m+ business. Retail was a new industry for me, and I took on various roles, from operations to finance, marketing and more.

Working with Ryan, an exceptional young entrepreneur, has been fulfilling. Watching him and his team, all under 26, develop has been rewarding. Although I may not fit the typical Businesswoman of the Year mould, I’m grateful for the recognition. I admire those who give back to the community, invent something useful, or fulfil a need. I hope to inspire young businesswomen by showing that hard work pays off and anything is possible. Don’t be afraid to punch above your weight, and be willing to adapt and learn continuously. It will keep you motivated, fulfilled, and young at heart.