Powering Up Your Database

Data Management
“Our sophisticated marketing lists and data management systems ensure you only mail the correct individual by their title. This comes about by Nova Direct cleaning, sorting and refreshing customer databases, and then adding new prospect data with the same criteria. Through this energising process Nova Direct makes your promotions a more effective marketing tool.

“All systems are managed by our knowledgeable, skilled staff , whose experience in interpreting the results can make an inspired difference.”

Data Profiling
“Profiling your data is the first step in strategic marketing. It is important, as it identifies the characteristics of your actual customers, highlighting when and where to look to win new business. Understanding the market demographic will help in designing your marketing communications.

“Using your cleansed database, Nova take a snapshot of your typical customers and identify the key demographics.”

Data Capture
“We capture data from forms, questionnaires or coupons to add into a database ready for processing or return to the customer. This data can also be used to identify prospective clients and improve engagement with your existing customers, personalising messages and communications using the medium that is most appealing to your your individual clients.”

Direct Marketing Lists
“Nova Direct can generate and supply approved direct marketing data lists and mailing lists. We obtain fresh, quality, tailor - made direct marketing mailing lists to ensure high response rates.

“Lists can include numerous data fields, including Name, Business Title, Company Name, Address, Fax Number, Telephone Number and so on, plus industry, turnover, number of employees, postcode area, (Business Data) or income, hobbies and interests, household type, family demographics and postcode area and more (Consumer Data).”

Data Warehousing
“We store and maintain customer databases within a secure on-site environment.

“Nova Direct is registered under the Data Protection Act 1998. As part of this act we are obliged to ensure that our customers are aware that in certain circumstances their databases are screened against the Mailing Preference Service (MPS) register to ensure no law is broken relating to unsolicited direct mail. All members of staff have undertaken to abide by the rules of the act and maintain confidentiality at all times.”

Software Development
“Writing and developing of bespoke programmes to enable us to create an interface with any CRM system allows us to provide bespoke printing solutions such as financial statements, daily fulfilment and other essential communications. We have IT solutions which can be set up to distribute products as part of a special, one-time project or as part of an on-going service through mechanisms of your own e-commerce platforms or widely used front end services such as Amazon and Ebay. We can also provide you with a customised eStore or web portal to simplify the order-fulfilment process.”

Data Processing
“Our systems and data technicians continuously monitor, refresh and update data. This enables us to deal with all aspects of data processing:

Merge, purge and de-duplication
Mailing Preference Service (MPS):This is a list of families who would prefer not to receive unsolicited direct mail.
Telephone Preference Service (TPS): This is a list of telephone numbers who would prefer not to receive unsolicited sales and marketing telephone calls.
Fax Preference Service (FPS) : This is a list of fax numbers who would prefer not to receive unsolicited faxes.
National Change of Address (NCOA): This file contains approx 9.5 million records of new and old addresses. It is compiled by the Royal Mail using re-direction requests from householders. It can be used as a Gone-Away File or to track and trace.
Postal Address File (PAF): A file that contains every address in the UK and can be used to cross-reference data. Compiled by the Royal Mail.
The Deceased Register (TDR): This file is collected in collaboration with local registrars throughout the UK at the time a death is registered.
The Bereavement Register (TBR): This file is collected in collaboration with local government registrars, law firms, hospitals and funeral directors throughout the UK within 7 days of a death.”