The acumen business convention in May featured the trademark flashes of innovation. Platinum Business Magazine asked founder Penina Shepherd how a legal firm became synonymous with a quirky and entertaining convention

Why did acumen business law start their own Business Convention?
acumen business law is very proactive in the business community and is known for doing things differently. It therefore wanted to put together a business event like no other for its business community that can only be attended in the City. 

And that is why acumen business convention was conceived ten years ago in May 2009?
In the last decade, this prestigious event has hosted thousands of decision makers who get together to be inspired, entertained, educated and given a great opportunity to make meaningful connections. We have top local, national and international speakers giving exclusive insight to their business stories. 

What does Acumen get out of organising such an event?
The Acumen ethos is that as a business you should be fully engaged in the business community, think how you can help it and truly care about it. The automated result is that the community then cares about you, but this is the default outcome not the drive. 

The acumen business convention is run as a not-for-profit event and it supports a different charity every year. The entire Acumen team is involved in the running of the event and it is all done in-house. 

So what Acumen ‘gets out of it’ is a great sense of pride by all its team members and gratitude from the local business community.

How did it become so successful?
The event is successful because it is put together by an innovative team who truly cares and with great love!

As it attracts top decision makers, every year countless deals and connections are being struck on the day. It is also a really fun and entertaining event. Besides having top speakers, there is a scrumptious lunch, live entertainment, interactive legal sessions, breakout Speakers Arena sessions (Ted Talk style), games, great networking opportunities and many other surprises.

From African drumming to zebra dancers - people know every year to expect the unexpected. 

Do you imagine reaching 20 years of the acumen business convention?
Can you imagine a world without it?! Thinking back on the last ten conventions and how many inspiring speakers, business connections and wonderful experiences have happened, to reach double that would be quite something.  

The Acumen team that gets together each year constantly comes up with new and exciting ideas to bring dynamic elements that keep the event fresh and unique.

As long as the business community continues to come and enjoy the celebration of inspiring and innovative business revelations then we are very happy to host it!

To find out how to get involved next year and for more information contact
creative@acumenbusinesslaw.co.uk