The Watches of Switzerland Group plc has shown its commitment to the retail sector in Brighton by investing in a luxurious new showroom in the famous Brighton Lanes.

At over 1985sqft the new Watches of Switzerland showroom sits well within the redeveloped site on North Street, at the entrance to the new high-end retail area, Hanningtons Lane, in The Lanes.

Once nicknamed the “Harrods of Brighton”, the long-established and popular department store Hanningtons once occupied the site. The new showroom brings a unique shopping experience that includes an unparalleled collection of leading timepieces from longstanding Watches of Switzerland brand partners – Rolex, OMEGA, Breitling, TAG Heuer, Hublot, Longines and Pre-owned watches.

They are proud to have also now added Bremont, Baume & Mercier and Tissot to their offering. The design of the showroom allows great flexibility to introduce new concepts from luxury watch makers to cater for the diverse needs of their client base, including a large dedicated branded area for Rolex as the centrepiece.  The design, finish and materials used in the showroom are the same as their flagship showroom on Regent Street, London, and emphasises the core values of the Watches of Switzerland brand. 

Showroom Manager Jon O’Connor, who has been with the company since March 2012, welcomed early visitors to the showroom, saying “It’s a privilege to offer the highest level of client care alongside the very best in luxury watches here in Brighton. We hope the new showroom enables us to bring more exclusive, limited edition pieces along with holding many client events’.