Drum roll please as we welcome Fentimans, taking centre stage as The Pop-Up Hotel’s exclusive soft drinks and mixer partner in time for the festival season. By Sarah Lyons, Director of Marketing, Creative Pod
Fentimans is a British luxury soft drinks mixer company with a rich heritage dating back to 1905. Renowned for its distinctive range of botanically brewed beverages, it combines traditional craftsmanship with innovative flavours to create drinks that delight the senses. From its iconic rose lemonade to its award-winning ginger beer, Fentimans’ commitment to quality and flavour has made it a favourite among discerning consumers worldwide.
Creative Pod is delighted to unveil a delicious collaboration between Fentimans, home of British botanically brewed beverages, and The Pop-Up Hotel, a luxury, boutique glamping accommodation ready for summer 2024.
Our team is thrilled to announce the sponsorship of the summer, brokered by Creative Pod’s sister company, ECHO International, a company which specialises in meaningful, long-term partnerships with renowned brands worldwide.
The Pop-Up Hotel promises the finest, premium weekend stay for festival-goers around the country, pushing the boundaries of luxe glamping. These hotels make the perfect hideaway for those who crave the comfort of a home-away-from-home, whilst getting the full festival experience.
Lucky guests get to tuck into breakfast hampers, brunches, feast nights, and even room service, carefully prepared by on-site chefs. Aching from the endless singing and dancing? Unwind in the spa or take a dip in the Pop-Up Hotel pool to cool off from the summer heat. After a long day of festival fun, guests can peacefully lay their heads in king-size beds inside fully furnished rooms complete with luxury interiors. You’ll never want to leave.
Creative Pod’s Head of Commercial, James Turner, says, “This iconic partnership brings the ultimate festival flavours, creating the perfect balance between the pleasures of luxury camping and luscious British-brewed drinks in time for the most anticipated music event of the country. We couldn’t have paired a better duo.”
Talk about a match made in heaven! Picture yourself relaxing under the summer sun at The Pop-Up Hotel’s premium alfresco bar and terrace whilst sipping on a tall glass of crisp, iconic rose lemonade, fiery ginger beer or refreshingly dry and crisp pink grapefruit tonic water, served by none other than Fentimans. Glamping guests are in for a mouth-watering treat.
Did you get your hands on a festival ticket this summer?
About the Pop-Up Hotel
The Pop-Up Hotel is one of the leading transient hotel providers in the UK, and was established in 2010 by Mark and Vicky Sorrill. The Pop-Up Hotel was born of Mark’s years of experience in managing property developments in the Caribbean, along with the couple’s passion for design and the drive to develop an authentic and immersive stay for guests.
In 2011, they launched their first pop-up for Glastonbury guests and have provided world-class experiential accommodation to ticket holders at festivals and events all over the world ever since, as well as celebrity weddings, press launches and corporate retreats. The largest pop-up to-date accommodated 8,000 guests.
The Pop-Up Hotel concept blends the thrill of glamping with all the comfort, service and facilities you’d expect from a luxury boutique hotel for a Glastonbury festival experience to remember. The Pop-Up Hotel’s Glastonbury luxe glamping experience includes creature comforts such as real beds, private showers and power to charge all-important devices.
With a wide range of options, including Classic Room tents, Gypsy Caravans and Tenthouse Suites, which has multiple bedrooms and an ensuite, The Pop-Up Hotel’s facilities also include a bar and lounge area, restaurant, full-size swimming pool, dedicated car park and
a Pop-Up Spa to cater for every whim.
About ECHO
More than just a broker, ECHO is a global specialist in corporate sponsorship, brand activation and corporate advertising. ECHO gives the brands it works with bespoke opportunities and maximum exposure by marrying up brands with leading figures, events and opportunities.
