As part of Creative Pod’s 2024 strategy, and in light of its 18th birthday, it wanted to expand its client base beyond Sussex and the South East to work on larger projects in London. Over the summer, the company started working with the RSPCA, the UK’s leading animal welfare charity, dedicated to preventing cruelty, promoting kindness, and rescuing animals in need.

The RSPCA reached out to Creative Pod for design support to help with two campaigns:

• The Big Animal Lottery - allowing supporters to win cash prizes while contributing to the charity's efforts.

• The Summer Cruelty Appeal - raises awareness about the spike in animal cruelty cases during the summer months.

Creative Pod’s digital designers were tasked to create graphics and animations to support and spread awareness across its website and social media channels. These designs involved 3D icons, dynamic motion, and enticing animations. The company introduced colour schemes, typography, and imagery whilst ensuring the design was structured to guide the viewer’s attention from the headline down to the story and call-to-action.

Gordon Hazelwood, Head of Creative, says, “My team have loved working with the RSPCA and I’m proud of the campaign work we’ve produced. My designers have provided exceptional service with accurate, quick work and great attention to detail. We all collectively love working with a charity that does so much good too.”

Matt Turner, CEO, adds, “Working with the RSPCA and helping them with two of their largest campaigns has been a privilege. It’s given us an opportunity to showcase our Michelin-star service with quality work, delivered on time and on budget. It’s incredible to see how far we have grown as an agency over 18 years - working with a national charity like this is a major milestone for us!.”

If you want to elevate your brand through exceptional design, get in touch – www.creativepod.uk.com/contact